Hardee’s is known for unbeatable value, like a genie granting wishes. That inspired our “Genie Campaign,” one of our most successful ever, delivering exceptional ROI and trending for a full week, securing strong placement for the new product.
Promoting “10 items for an affordable price” sounded unbelievable. To overcome that, we named it “تغنيك العشرة “and brought the concept to life with a genie
We created a real-life genie experience inside Hardee’s branches, inviting influencers to film engaging content with the magic lamp setup
The campaign drove a 10X+ increase in orders from Hardee’s new menu.
